In Semrush’s case, the keyword database gets an update every month. For example, Ahrefs starts at $83 per month (billed annually), while Semrush starts at $99.95 per month (billed annually). Individual tools such as Screaming Frog cost $259 per year, while AnswerThePublic starts at $9 per month, or $99 for a lifetime plan. There is a free and paid version of Screaming Frog, but no free trial.

It hits that sweet spot of being both comprehensive and approachable—something that’s surprisingly rare in the local SEO space. It’s more feature-rich than AnswerThePublic but comes at a price tag comparable to all-in-one suites. The daily search limits can feel restrictive if you’re managing multiple sites, and you won’t find some of the advanced features that power users might want. But for beginners who want to improve their visibility without getting lost in a sea of complex features, these limitations rarely matter.

• It can show issues with broken links, duplicate content, metadata, redirects, and internal linking.
• That’s why, as marketers, we need to understand what we can do to improve the SEO of websites we manage.
• Enter any site into our free Domain Authority checker to see instant SEO metrics like Domain Authority (a Moz proprietary metric that measures how likely a site is to rank).
• Free SEO ToolsSEO is a complex and ever-changing field, but there are a few tools that can help make your life as a webmaster a little easier.
• Authority Labs is used by thousands of marketers and SEO specialists around the globe.
• The free version is super-useful by itself, while Pro users get additional functionality like advanced keyword suggestions.

Ahref’s SERP Checker

With four plans to choose from, Ahrefs is right for all types of users, from beginners to advanced technical users. SEO is an ongoing process that requires regular monitoring and adjustment. SEO Studio Tools facilitate continuous improvement by tracking performance, identifying issues, and providing actionable recommendations to refine your SEO strategy. Ahrefs is the top SEO tool in the market and has transformed our agency.

Best SEO workflows.

If you have an article about a certain keyword cluster, Keyword Insights will show you which keywords are best to optimize for. If “vacation rentals in Miami” and “Miami holiday homes” show up on many top-ranking URLs, Keyword Insights will cluster them. If I were in charge of Airbnb’s SEO, I could upload a file with a large list of keywords.

Whether you’re just getting started, looking for a refresher on building quality traffic, or diving into advanced SEO tactics, we’ve got you covered. Moz’s proprietary metrics have helped shape BHS Links the SEO industry since 2004. Plug into the Moz API to build or enhance your custom data tools and dashboards. Get insight into any website’s authority and link profile in seconds, including linking domains, most valuable pages, anchor text, and Domain Authority. It breaks down performance into easy-to-understand grades, along with some of the most detailed performance reports found anywhere.

If you want to do more, you’ll need to sign up for a paid plan, which starts at $29 a month. Ubersuggest is a free tool that provides keyword suggestions based on a URL or a target keyword of your choice. You get three daily searches with a free account; anything beyond that requires a paid subscription. Gain insights from free SEO tools that can enhance your optimization in 2025.